How much does hipages cost a tradie?

The four lead plans

hipages sells leads through a monthly subscription. Every lead plan includes a set number of credits each month, and you use those credits to accept leads. hipages states there are no upfront or set-up fees, and that it doesn’t take a commission or a percentage of what you earn on a job¹⁰.

Plan	Monthly, plus GST	Monthly, inc GST	Credits a month	Unused credits roll over	Profile shows in	Source
Starter	$139 + GST	$152.90	155	1 month	1 postcode	12
Advanced	$249 + GST	$273.90	310	1 month	3 postcodes	12
Premium	$449 + GST	$493.90	595	2 months	5 postcodes	12
Platinum	$649 + GST	$713.90	850	2 months	10 postcodes	12

Because you start on a 6-month introductory term, and leaving early can cost the rest of the term’s fees⁸⁹, the term total is a better budget figure than one month:

Plan	6 months, plus GST	6 months, inc GST	Source
Starter	$834	$917.40	2
Advanced	$1,494	$1,643.40	2
Premium	$2,694	$2,963.40	2
Platinum	$3,894	$4,283.40	2

Every plan also lists bonus loyalty credits after 6 months, but hipages doesn’t say how many¹. The plans bundle job tools too: estimates, quotes, scheduling, invoicing and accounting integrations, which you can use on jobs you find elsewhere¹⁰. If you already pay for that kind of software, part of the subscription replaces a cost you have now.

hipages lists three other products. Essentials is $29 + GST a month for the business tools alone, and its feature list doesn’t include leads. Pro starts at $2,049 + GST a month and is aimed at businesses with 10 or more staff. A review management add-on is $49 + GST a month¹⁰. The rest of this guide is about the four lead plans.

How lead credits work

Credits are the currency inside hipages, and they’re where most of the uncertainty in your budget sits. hipages states that the credits needed to accept a lead vary by job category, location, size of job, and supply and demand³. Its lead credits policy says a “matching engine” sets the price, and that a lead’s price “can change anytime until the job is marked as hired”⁴.

Four rules matter for budgeting:

• You can run out. If your allowance runs dry, you can buy extra credit packs or move to a bigger plan. hipages doesn’t publish what top-up packs cost⁴.
• Credits expire. They have to be used within the period your subscription or pack allows⁴. Starter and Advanced roll unused credits over for 1 month; Premium and Platinum for 2¹.
• You pay on acceptance. Credits come out when you accept a lead, before you’ve quoted or won anything⁷.
• There’s no dollar price per credit. hipages doesn’t publish one. If you divide each plan’s price by its credits, a credit works out to about $0.90 on Starter, $0.80 on Advanced, $0.75 on Premium and $0.76 on Platinum, before GST¹¹. That only holds if you use every credit you pay for.

What one lead costs

There’s no published answer, because hipages sets the credits each lead needs lead by lead³. What you can work out is your plan’s cost per credit and, from your own records, how many credits your leads have taken.

For a rough outside view: one third-party summary, from a publisher that sells marketing services to tradies, says tradies report lead prices from about $10 to more than $80 a lead, with trade and job size making the difference¹². It’s second-hand and drawn from forum and review posts, so treat it as a ballpark rather than a quote. Your own trade, area and job types will decide where you land.

Why the cost per job won matters more

A lead isn’t a job. hipages states that “Up to 3 businesses can accept a lead and contact the customer.”⁵ The first 3 to accept get the homeowner’s contact details straight away⁷. Later tradies can join a waitlist, and the homeowner can choose to contact waitlisted businesses⁶. The homeowner can also get quotes elsewhere.

So on most leads you’re one of up to three businesses that accepted it, possibly with others in the mix, and you’ve already spent the credits. hipages also says members can join partner programs (Bunnings and IKEA) for jobs it describes as exclusive¹⁰, but a standard marketplace lead can be accepted by up to two other tradies as well⁵.

That’s why the useful figure is what each won job costs you, not what each lead costs.

Here’s a hypothetical example to show how the pieces fit. The numbers are assumptions, not hipages figures. Say leads in your trade take 60 credits each, you’re on the Advanced plan ($249 + GST a month for 310 credits), and you win one job in every three leads you accept. Your credits cover 5 leads a month, with 10 left over (unused credits roll over for a month on Advanced). If every credit gets used, each job you win takes 180 credits, which is about $145 before GST (180 × $249 ÷ 310)¹¹. If those 10 leftover credits expire unused instead, you’re paying $249 a month for about 1.7 jobs, which is about $149 a job before GST¹¹⁴. Unused or expiring credits always push the real cost up.

Is 60 credits realistic? Tradie reports we’ve seen put typical leads at roughly 40 to 75 credits, with some above 100. That’s second-hand, from a third-party summary of review posts¹³, so scale the example to your own leads.

Your win rate moves the result more than anything else. Here’s the same hypothetical 60-credit lead on the Advanced plan at three win rates:

You win (assumed)	Credits per job won	About, before GST
1 job in 2 leads	120	$96 11
1 job in 3 leads	180	$145 11
1 job in 4 leads	240	$193 11

To use this yourself, keep three records for a couple of months: what you paid hipages in total, the leads you accepted (and the credits each took), and the jobs you won from them. Total spend divided by jobs won is your platform cost per job won. The credits per lead tell you why it moves.

Leads Genie, which publishes this guide, sells exclusive leads: each lead goes to one tradie. The customer can still get other quotes, so winning the job isn’t guaranteed, and the same formula applies.

GST and the other charges on your bill

hipages quotes its plan prices plus GST, so the amount you’re billed is higher than the headline figure¹. If you’re registered for GST you can generally claim that back; if you’re not, it’s a real cost. Your accountant can confirm how it applies to you. When you compare hipages with other platforms, check the GST basis: not every platform quotes the same way.

A few extras can add to the monthly figure:

• Top-up credits if you run out before the month ends. Pack prices aren’t published⁴.
• SMS lead alerts cost extra. App and email notifications are included, and hipages doesn’t list the SMS price¹⁰.
• Card payments through hipages payments carry a 1.6% processing fee, which hipages says you can pass on to your customer¹⁰.

Contracts, pauses and cancelling

The contract is a cost factor in its own right, because it decides how long you’re committed if the leads don’t work for you.

Your first term is an introductory 6 months. After that, the subscription renews for 12 months at a time⁸. hipages’ how-it-works page also describes choosing a 12-month term from the start, and new 12-month subscriptions paid upfront get a 5% discount⁸.

• Cooling off. You can cancel within 7 days, but only if you haven’t accepted any leads⁸. The terms add that the cooling-off period applies each time the contract renews⁹.
• Pausing. On the introductory term you can pause once, for 14 to 31 days. On the 12-month term you can pause twice, up to 62 days in total. You can’t pause within two weeks of the end of your current term, you can’t accept leads while paused, and the term is extended by the pause. hipages may also charge an administration fee to keep your account active during a pause⁸¹⁴.
• Renewal. The contract renews automatically for 12 months. hipages says it reminds you by email and SMS at least 2 weeks before, and you can turn auto-renew off by phone, email or in the app⁹.
• Leaving early. Cancelling outside the cooling-off period may mean an “early termination fee equal to the subscription fees payable for the remainder of the term”, due straight away⁹.

In May 2023 the ACCC said hipages “admitted it likely engaged in misleading or deceptive conduct” by failing to adequately disclose its auto-renewal and early termination fee terms, and that it has since added renewal reminders¹⁵. Our hipages review covers that history; the practical point is to put your renewal date in the diary.

Getting credits back on a bad lead

If a lead isn’t genuine (wrong details, the wrong trade, or outside your area), you can ask hipages to review it within 7 days of accepting it, and “in some cases” it returns the credits¹⁶. Losing the job to another tradie isn’t one of the grounds; our hipages review sets out the full process.

How to budget for hipages

Before you sign, write down:

1. The plan price including GST, and the total over the full 6-month introductory term (both are in the tables above), since leaving early can cost the rest of the term’s fees²⁹.
2. Your cost per credit on that plan, and how many leads your allowance might cover, given that credits per lead vary by job and area³.
3. Your expected win rate, honestly. If you don’t know it, assume you’ll lose more quotes than you win until your own numbers say otherwise.
4. Your cost per job won, using the formula above, and whether your margin on an average job covers it.
5. Your renewal date, and the 2-week reminder window before it⁹.

If the cost per job won leaves a healthy margin, the subscription is doing its job. If it doesn’t, the contract terms decide how quickly you can change course.

Frequently asked questions

How much is hipages a month?

The lead plans cost $139 to $649 a month plus GST, or $152.90 to $713.90 including GST¹². Top-up credits and SMS lead alerts cost extra, and hipages doesn’t publish their prices⁴¹⁰.

How much does one hipages lead cost?

hipages doesn’t publish a price per lead. A lead’s credit price varies by job category, location, job size, and supply and demand³. On the plans’ included credits, a credit works out to about $0.75 to $0.90 before GST, so multiply that by the credits your leads take¹¹.

What does the 6-month introductory term cost?

$834 to $3,894 plus GST, or $917.40 to $4,283.40 including GST, before top-ups or extras².

Can I cancel hipages?

You can cancel within the 7-day cooling-off period if you haven’t accepted any leads⁸. After that, leaving before the term ends may mean an early termination fee equal to the rest of the term’s fees⁹.

Footnotes

1. hipages, Membership costs: plan prices (+GST), monthly credits, credit rollover, profile postcodes and loyalty credits (research pack rows H-01 to H-11). See source 1. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹

2. Our arithmetic, not a hipages figure: hipages’ plus-GST monthly prices from Membership costs, checked 7 Nov 2026 (rows H-01 to H-04), × 1.1 for GST, and × 6 for the 6-month introductory term (row H-12). It leaves out top-ups, SMS alerts, any pause administration fee, loyalty credits and the 5% discount on new 12-month subscriptions paid upfront. See source 1. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸ ↩⁹ ↩¹⁰ ↩¹¹ ↩¹² ↩¹³

3. hipages, Membership costs: credits needed to accept a lead vary by job category, location, size of job, and supply and demand; no per-lead price is published (row H-20). See source 1. ↩ ↩² ↩³ ↩⁴ ↩⁵

4. hipages, Lead credits policy: a matching engine sets each lead’s credit price, which can change until the job is marked hired; extra credit packs are available but unpriced; credits expire (rows H-21 to H-23). See source 2. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷

5. hipages, Membership costs: “Up to 3 businesses can accept a lead and contact the customer.” and “Every lead is capped at 3 businesses.” (rows T-01, T-02). See source 1. ↩ ↩² ↩³

6. hipages, Business terms (11 Aug 2026), checked 7 Nov 2026: after 3 tradies accept, others can be waitlisted, and the homeowner decides whether to connect with waitlisted businesses (rows T-03, T-04). See source 4. ↩ ↩²

7. hipages, How does hipages work?: you accept a lead using the credits in your package, and the first 3 tradies to accept get the homeowner’s details (rows T-05, T-07). See source 3. ↩ ↩² ↩³

8. hipages, Membership costs: 6-month introductory term renewing on 12 months, 5% discount on new 12-month subscriptions paid upfront, pause rules and 7-day cooling off if no leads are accepted (rows H-12 to H-15); hipages, How does hipages work?: 6-month or 12-month term (row H-38). See source 1 and source 3. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷

9. hipages, Business terms (11 Aug 2026): early termination fee, automatic 12-month renewal with email and SMS reminders at least 2 weeks before, and cooling off at each renewal (rows H-16, H-17; see source 4). The 7-day cooling-off condition itself is on hipages, Membership costs (row H-15; see source 1). ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷ ↩⁸

10. hipages, Membership costs: no commission and no set-up fees, bundled job tools, partner programs, SMS alerts at extra cost, the 1.6% payments fee, and the Essentials, Pro and review management prices (+GST) (rows H-18, H-19, H-27 to H-32, H-34). See source 1. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷

11. Our arithmetic, not a hipages figure: each plan’s monthly price before GST divided by its monthly credits, from hipages, Membership costs, checked 7 Nov 2026 (rows H-01 to H-08). It assumes every included credit is used and ignores GST, loyalty credits, top-ups and rollover; unused or expiring credits raise the real cost. The worked example uses an assumed 60 credits a lead and assumed win rates. See source 1. ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷

12. WebBlend, hipages cost calculator: a tradie-reported range from about $10 to more than $80 per lead, compiled from forum and review posts. Low confidence: a single third-party source with a commercial interest, not checked against the original posts (row L-01). See source 7. ↩

13. WebBlend, hipages cost calculator: reviewers on ProductReview describe average leads of about 42 to 75 credits, with single leads reaching 120, checked 7 Nov 2026. Second-hand and low confidence: a third party with a commercial interest, not checked against the original reviews (row L-02). See source 7. ↩

14. hipages, Business terms (11 Aug 2026), checked 7 Nov 2026: on the 6-month introductory term you can pause once, for 14 to 31 days; you can’t pause within two weeks of the end of your current term; and hipages may charge an administration fee for keeping your account active during a pause (row H-14). See source 4. ↩

15. ACCC media release, 30 May 2023: hipages “admitted it likely engaged in misleading or deceptive conduct” from October 2018 to January 2022 by failing to adequately disclose contract terms on automatic renewal and early termination fees; it gave a court-enforceable undertaking and added renewal reminders (rows C-01, C-03). Dated enforcement history, not current conduct. See source 6. ↩

16. hipages Help, Lead review process: request a review within 7 days of accepting, reviewed within 5 days, credits returned in some cases, and the review criteria (rows H-24, H-25). See source 5. ↩